Chrysler’s ‘Born of Fire’ Commercial Wins Creative Arts Emmy Award
During the Emmy Awards this past Saturday, our Chrysler Group’s ‘Born of Fire’ commercial won the Creative Arts Emmy Award.
This two-minute commercial was designed to generate conversation about the Chrysler’s brand and all-new 2011 Chrysler 200 and first aired during the Super Bowl. This spot truly reflects where our Chrysler brand is going while embracing where it began.
Chrysler 200 during Superbowl Commercial
Olivier Francois, Chief Marketing Officer, Chrysler Group LLC said about this prestigious award:
“The Chrysler Brand is thrilled to win a Creative Arts Emmy Award for our Super Bowl commercial, ‘Born of Fire. Born of Fire was more than a commercial about the Chrysler 200, it was our anthem and signified the return of the Chrysler Brand and our Company. We are honored to be given this award and would like to share it with the wonderful people of Detroit who served as our inspiration and, of course, the hard-working employees of Chrysler Group LLC.”
‘Born of Fire’ features the well-known Detroit wrapper, Eminem and his song “Lose Yourself” because the lyrics reflect our ability to do anything we set our mind to and that failure cannot be an option. This is particularly true for the past happenings and sets great sites for the brand.
Take a look at the ‘Born of Fire’ commercial below, then come on out to Norman Chrysler Jeep Dodge and get into the 2011 Chrysler 200 for yourself.
About Norman Chrysler Jeep Dodge:
Come on out to Norman Chrysler Jeep Dodge located in Norman, Oklahoma. For more information on this amazing vehicle. Norman Chrysler Jeep Dodge is a new and used car dealer located off the mile of cars in Norman. Find out more about our vehicles: Chrysler, Jeep, Dodge & Ram.
Related posts:
- Chrysler’s 2011 Super Bowl Commercial Takes Five Awards
- Chrysler Features Eminem In Super Bowl 2011 Chrysler 200 Commercial “Imported from Detroit”
- The 2011 Jeep Grand Cherokee Wins Another Award: “Urban Truck of the Year”
- Dr. Dre Featured In 2012 Chrysler 300S Commercial During NBA Championship
- 2011 Chrysler 300 Gets More Attitude With New Brand Advertising
